Places where amazon markets your book to customers on the amazon website may include. How to market your selfpublished book mythic scribes. All you need to know about amazon algorithms free course learn to pick the right keywords and metadata, and get amazon to do most of your marketing. Marketing your book or ebook is probably the hardest part of successfully self publishing a book. Marketing your selfpublished books tips from an indie author donna fasanos books have sold upwards 4 million copies worldwide and have been published in nearly two dozen languages. Metadata is the piece of information that will differentiate your ebook from the rest and definitely should be part of your book marketing. While writing tends to be a solitary endeavor, marketing is the process of. Create advertisements, such as business cards, posters and fliers, that will catch your target audiences eye and that can be used on all levels. Jul 12, 2018 if you would like to sell your self published book on amazon, youll need to know how to get it listed for sale on the website. Self publishing, writing and marketing your own books and booklets is a complete, honest guide with valuable information on how to self publish, write, market and sell howto books and booklets through your own mail order home business. The wonderful thing about marketing yourself as an author is that there a virtually limitless ways to do it.
Self published books now account for 30% to 40% of ebook sales. Marketing takes planning, organization, and consistent action. Self published book marketing for authors smith publicity. Over the years weve worked with many small publishers and self publishers and have developed a list of book marketing tips. The title of this post should be credited because i have been asked how to market a selfpublished book or how to promote a book, so many times. Mar 29, 2019 hand out a business card for the book and your contact information. Aquajazz can design and produce your marketing materials for you, such as a logo, a website, a calling card, or posters. Now for an indepth look at book marketing strategies applied. The bottom line is to practice selling your books one by one. Traditional publishers target their marketing towards their network of book. Trade shows also give you the opportunity to meet buyers, distributors and others working in the publishing and bookselling fields who can offer advice as to how to get a self published book into bookstores. Ten steps to marketing your selfpublished book whitefox.
Theres a big difference between making your own book and marketing it. Originally published by a traditional publisher, fasano decided to go the selfpublishing route and is now making a living off her books. Well help you learn how to market a selfpublished book with these basic tips. Most books, even good ones, will languish, invisible among millions of available titles, unless you do something to make them stand out and become visible discoverable to some target audience. When to start marketing your book and how to balance your time. If theres one question that is eternal and ongoing in our author community, then its how to sell more books sales are always on our mind and wherever we are in the bestseller chart, we look a little enviously at those above us in this article, we have ideas and solutions for you 50 of them in fact which should be more than enough ways to promote your book. The art of book marketing is a really good guide book to marketing your self published book. Top 10 selfpublishing companies for firsttime authors. Marketing a book on amazon is a very specific task and can be different from general book marketing, since you have to play by amazons rules. You can promote your book yourself with email, websites, and other outreach. When setting up your book through their kdp interface, youll establish your metadata, which is just data about your book. What does it take to promote your self published book.
Learn more and get free doityourself book marketing tips. The key to making online book sales happen is to establish key relationships with websites, blogs, and social networking sites of special interest to your target market. Tips from publicists, literary agents, and a few published authors to help you achieve a successful book. The title of this post should be credited because i have been asked how to market a. Lets go through a quick list of some tips and tricks you can employ to help make marketing your book. Jun 18, 2016 one of the hottest topics in book promotion right now is the use of strategic facebook advertising to build your author mailing list.
While self publishing has given authors and writers all the tools necessary to publish a quality ebook or paperback, there is one element that. How to promote and sell your selfpublished book toughnickel. Before you can sell your book, you need to market it. However, there is one component that remains a stumbling block getting your books to sell. Apr 02, 2010 how to market your selfpublished booka plan by bill quain by joel friedlander on april 2, 2010 64 comments last month i published an article called author platform. After publishing your book, youll want to promote it to prospective readers. In general, the function of a book marketing department in a traditional publishing house is to help the various sales departments get your book in front of bookstore buyers, book distributors and. This short book top tips for how to market your book on amazon and facebook is a howto to quickly and correctly start using amazon and facebook as part of your book marketing. Make a list of the sites and blogs of most interest to your potential audience i recommend.
Beyond professional media outreach, there are so many tips, ideas and even tricks and insider tactics. Here are 9 uncommon tips that ive used to turn my books into bestsellers. Self publishing, writing and marketing your own books and. Aug 03, 2017 amazon is the number one place for readers to find books, so your marketing plan should detail how to market your book on amazon. Sep 15, 2014 marketing your self published book involves a lot of focused work, typically as much work as it took to write the book in the first place. There are two main methods for getting your book listed for sale on amazon, as well as a couple of ways to make your book more attractive to readers. The ultimate guide to amazon self publishing everything you ever wanted to know about how to self publish a book on amazon, plus tips for actually selling your book. The book promotion professionals at iuniverse have established a few key marketing tactics and tips to help you develop a great strategy for promoting your book. How to market your selfpublished book offline carmine. Prepublication copies manuscripts or galleys may be sent to famous or influential people, along with a request for a blurb. Feb 12, 2018 there are many other ways of marketing that this blog doesnt cover, so there will be another published soon focusing on offline ways to market your book. Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. If you are just starting your selfpublishing journey you might as well get our 2018s best selfpublishing resources article.
Our 5step book marketing guide can increase your books success, helping you to generate buzz, make connections in the industry, and break into foreign markets. How to selfpublish a bestseller the startup medium. Here are five tips on how to promote your self published book. Selfpublished authors have no choice but to face up to the onerous task of promoting themselves and their books and having a marketing plan. There are also some further marketing tips in my blog costeffective ways to selfpublish your book. While writing will get your book published, promotion and marketing is what will get you sales and more readers. Self publishing is not a new phenomenon anymore as it has now become an integral part of the publishing industry. However, traditional publishers are now cutting back on their book marketing. Here are five tips on how to promote your selfpublished book. Includes tips on building mailing lists, running promotions and advertising. Identify your future readers so you can find the right way to reach them. Attending or speaking at workshops and other writer events where you can meet other writers and readers. Choose the right categories and keywords for your book.
This guide will walk you through the 5 most successful steps to marketing your book. Upgrade your marketing efforts with 3d video mockups. The title of this post should be credited because i have been asked how to market a self published book or how to promote a book, so many times. Marketing is the one aspect authors, again and again, lament gives them the biggest headaches. How i sold over half a million books selfpublishing youtube. Many selfpublished authors have no interest in sales, advertising, or business in general, as they tend to be altruistically artistic. So i apologize to all those who have asked me these two. Below are some key steps you need to take in order to learn how to market your book on amazon. Jan 22, 2009 even before you publish your book, you need to think about how you will sell it. Online relationships are key to marketing your self published. As a self published author, you should know as much about marketing your book as you do about writing it. Alternative marketing methods, book marketing, elizabeth speaks, holiday marketing alchemy, in your corner, marketing your selfpublished book, uncategorized the alchemy of holiday marketing part i in my last post, i introduced the idea that marketingspecifically marketing as regards selfpublished booksis a kind of alchemy. Whether you call it self publishing, indie publishing, printondemand or hybrid publishing, there is no disputing the fact that authors now have many more options to see their work in print beyond traditional publishing. Marketing your book for selfpublishers and indie authors.
Marketing a self published book can be a hard prospect for many authors. Self publishing tips on marketing your selfpublished book. Ebooks themselves make up close to 40% of all books sold, and in 2018 they are set to outsell print books. Check out these tips and discover how to promote your book successfully. Here are a few of the best ways to promote and sell your self published book. I wont, however, because it would end up being a very long list of credits. Nov 11, 2017 for a long time, indie authors have talked enthusiastically about repurposing content ie to recycle something already written in a different format, such as turning a blog into a selfpublished book, or vice versa as a means of squeezing extra income out of the same piece of work. Your book cover design is an important tool for marketing your book to readers. Your platform is you the most important way to build your platform, is through a body of work that is consistently distributed to your target audience.
Book marketing and selfpromotion resources iuniverse. Congratulations, now youre a selfpublished author with your book floating around in the world. He tells all his fortyplus authors sell one book at a time. That is the first, most essential step to marketing your book. Attract readers with a great book sales description. You may do this any way you like, but some ideas might be. Market and promote your book locally, then gradually expand your efforts. Whether you are traditionally published or self published, you can benefit from these free opportunities to market your book. First of all, packaging, meaning book cover and book blurb aka, your product description. It allows you to have a discussion about your book with just one or a small group of people, giving you much more ability to tailor your marketing to what you think will particularly catch their interest. But if you are publishing by yourself and wish to be read by as many among your target audience as possible, you will have to learn an additional skillhow to market your books. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. Whether youre a seasoned author or a firsttime novelist, youre going to need to tap into your entrepreneurial. The title of this post should be credited because i have been asked how to market a self published book or how to promote a book, so many.
Whereas if you are working with a traditional publishing house, almost all the work is done for you by your publishing. Placeit allows indie writers and selfpublished authors to create videos to promote. However, as a general rule, promoting your book locally is your best bet. How to publish a book and sell your first 1,000 copies. Whether youre working with a traditional publisher or youre going the selfpublishing route, one. Feb 26, 2018 obviously, one of the most effective ways you can market your book is by networking directly with people. How to sell more books on amazon self publishing school. The following tips will help you think about the steps you can take to build your brand and boost your readership from getting those vital pre. Instead of trying to sell your book to faceless thousands, find one person who needs and wants your book. When you publish a book on kdp, amazon starts merchandising your book for you right away. While this has proven a hugely successful technique for some selfpublished authors, such as mark dawson, whose highlyregarded course helps other authors emulate his success, its by no means a onesizefitsall solution.
When marketing your first book, you need to check your pride at the door and be just a tad bit shameless. Top tips for how to market your book on amazon and. A marketing manifesto for selfpublishers by bill quain. Metadata is the piece of information that will differentiate your ebook from the rest and definitely should be part of your book marketing strategies. Marketing your selfpublished book the author platform. For anyone who wants to go indie, know that these are the first things your readers are going to see when they go to the kindle store or the nook book store, or the itunes ibook store. Here are 33 tips on how to have a successful book launch. Include your promotion plan in the business plan for your self published book and the book proposal for your traditionally published book.
Successfully market your self published book with smith publicity. Book marketing consultant tim grahl defines your platform as whatever plan and methods you use to connect with readers and sell books. It is possible sell tons of copies of your book, build a following, and selfpublish more titles for years to come. Below i have linked some resources for how to get your self published book. With great print quality and a good cover design, no one will be able to tell your selfpublished book from one thats published by a major traditional publisher. This post also comes with a free downloadable checklist to help you promote your book. Five simple ways to promote your selfpublished book. Most books, even good ones, will languish, invisible among millions of available titles, unless you do. Lets go through a quick list of some tips and tricks you can employ to help make marketing your book more successful. For authors, marketing essentially involves drawing and engaging your target. Cnet s david carnoy discusses the ins and outs of what its all about. Today, more books are purchased online than through traditional bookstores. The book marketing services at outskirts press help authors promote highquality books with exceptional book marketing services. Still, stories of booksespecially selfpublished bookssucceeding without any marketing, are rare.
Jul 31, 20 self publishing tips on marketing your selfpublished book. But the good news is that marketing is also about fostering connections and relationships, which can be rewarding to you and your. It doesnt have to be, anyway, as long as you do it correctly. Marketing your selfpublished book indie author tips. Weve also provided the programs in the table below. Marketing your selfpublished book self publishing advisor. How to publish a book and sell your first 1,000 copies by joe bunting 102 comments i work with a lot of writers, and by far the most frustrated, disappointed, and confused writers i work with arent the ones chasing after the publication of their first book, trying to figure out how to publish a book. Below you will find many such things, but we urge to push the limits, push yourself outside your. The reality of marketing a self published book and finding your audience presents a challenge somewhere inbetween the faint dream of online success, and the sense of screaming unheard into the webs dark and angry void.
Book marketing for selfpublished authors is tough, hard work, timeconsuming and can even be dispiriting. This is because, you are expected to do most of the work yourself. Effective ways to market your selfpublished book online. Author and publisher michael wiese has been writing and marketing books successfully for over three decades.
Pick exp us dom and you will get it 23 day priority mail. Jan 08, 2016 8 powerful and efficient strategies for marketing your selfpublished book january 8, 2016 in writing for life with 4 comments todays guest post is by nicole boyer. Seo book marketing advice for self publishing authors. If you are going to selfpublish your book, it is important to take the time to market it to the public. After that just follow the plan, make adjustments when necessary, and listen to your readers. The author has been an internet marketing consultant for over 10 years and this experience is conveyed in the book with clear stepbystep instruction on what to do to sell more of your books. Matador offers inhouse trade marketing and media and pr services for books and ebooks, based on many years of active marketing knowledge and experience. Five tips for marketing your selfpublished ebook to libraries.
904 514 236 534 1296 542 638 152 1439 63 897 701 286 942 1114 110 1252 703 928 571 1194 864 116 493 718 109 341 809 710 999 1089 70 529 865 1012 530 862 991 801